Tag Archives: Practice
Handbook Of Niche Marketing: Principles And Practice
Posted on 25. Jun, 2010 by nichemoneynow.
Product DescriptionGet closer to ?tailor made? marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent [...]
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Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation
Posted on 22. Apr, 2010 by nichemoneynow.
Product DescriptionAttracting and Retaining Clients is an authoritative, insider’s perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique [...]
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