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Amazon.com
Meet the "echo boomers," the children of the biggest generation in American history, the baby boomers. Born between the early 1980s and the early 1990s, the 80 million echo boomers are already having a huge impact on the economy. They are rapidly becoming one of the most studied generations in history -- by sociologists, demographers, and marketing consultants who want a piece of the $170 billion they spend each year. Steve Kroft reports.

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60 Minutes - Echo Boomers