• Include free video segment on developing your corporate vision
• Developed by a serial entrepreneur and CEO
• Live from the exclusive CEO Boot Camp
• Ideas from hundreds of top books and management gurus
• Include CD with business design tools

Product Description
Before you launch a new product or service, or even a new company, you need to gather the facts and validate your market. Here are the proven methods to validate your company's market and steer your efforts in the right direction. This includes the following DVDs: 1. Market Research The Right Way 2. Competitive Strategy, Market Entry and Positioning 3. Entrepreneurial and Intrapreneurial Marketing

This bundle also includes a CD-ROM with business design tools, two ebooks, U.S. Market Map, risk management, sample financial models and more.

All About Marketing & Market Positioning - 5 DVD Bundle

Product Description
Get closer to ?tailor made? marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization?with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

The Handbook of Niche Marketing explores niche marketing’s:

• concepts and theories
• principles
• empirical research
• customer satisfaction issues
• strategies
• applications
• different types of niche markets

The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Handbook Of Niche Marketing: Principles And Practice

I am new to online marketing and since our professional reputation is important I don't want to start off on the wrong foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Any advice? Thanks!

Product Description
Attracting and Retaining Clients is an authoritative, insider's perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique challenges that arise in attracting blue-chip clients to a niche firm. These top lawyers give advice on understanding the marketplace in order to position the firm to attract new business and discuss the importance of a continued commitment to marketing from all attorneys. From networking and speaking engagements to preparing a pitch for potential clients, these leaders reveal their strategies for highlighting the strengths of a smaller, boutique firm, including cost, ease of communication, and experience within a specific area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to business success in this unique and challenging arena.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Chad H. Gettleman, Member and Shareholder, Adelman & Gettleman Ltd. "Serving Clients with Small Firm Advantages"

2. Matthew B. Lowrie, Founding Partner, Lowrie, Lando & Anastasi LLP "The Importance of Reputation and Value in Attracting Blue-Chip Clients to a Boutique Firm"

3. W. Perry Dray, Senior Partner, Dray, Thomson & Dyekman PC "Proud to Be a Wyoming Lawyer: Providing High Quality Legal Services"

4. Donald W. Parker, President, Morse, Barnes-Brown & Pendleton PC "A Creative and Relationship-Driven Approach to Managing and Marketing a Business Boutique Firm"

5. Charles A. Stillman, Senior Partner, Stillman, Friedman & Shechtman "The View from a Small Firm, aka, 'A Boutique'"

6. Jim Adduci, Managing Partner, Adduci, Mastriani & Schaumberg LLP "Management and Client Development Strategies at a Boutique Firm"

Appendices Include:
Appendix A: Form Retainer Agreement, Retainer Then to Bill
Appendix B: Form Retainer Agreement, Add Additional Retainers
Appendix C: Form Retainer Agreement, No Retainer/Bill Monthly

Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation